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Jersey City Launches Branding Campaign

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JERSEY CITY -- Mayor Steven M. Fulop announced that the Jersey City Economic Development Corporation, on behalf of the City of Jersey City, is soliciting proposals from individuals and firms interested in assisting the JCEDC on a branding and marketing campaign of up to $1.2 million to position Jersey City as the best mid-size City in America.

 Half of the $1.2 million will be paid for through private partnerships. 

In addition to the branding and marketing RFP, the Jersey City EDC is also asking residents to submit logo designs and taglines as part of a branding contest. 

The marketing campaign will be comprehensive, featuring a new logo, tagline, and website, as well as social media and taxi and subway advertisements, amongst other print, broadcast and outdoor advertising.  

“Jersey City continues to attract families, young professionals, and other residents to our city who are seeking a diverse, metropolitan center with vibrant neighborhoods, culture and recreational opportunities,” said Mayor Fulop.  “This branding and marketing campaign will help us refocus the image of Jersey City to the rest of the region, nation and the world to expand on that growth as we become the best mid-size City in America.” 

“One of the main goals of the marketing campaign is to highlight the diversity of neighborhoods and attractions throughout the city to showcase all of what Jersey City has to offer,” added Mayor Fulop.

The complete RFP can be found at

A panel will review the contest submissions and select five finalists who will be interviewed about their proposal.  The winning submission will receive a $5,000 prize.  The citizen entry may be used as part of the comprehensive marketing plan. 

“In addition to having one of the most artistic communities in the nation, Jersey City residents love their city and have incredible civic pride, so we want to hear from all you about how you think we can best rebrand Jersey City,” added Mayor Fulop.  -  Jennifer Morrill, Press Secretary to Mayor Steven M. Fulop.




The broad objectives of the RFP include: 

a)   Distinguish Jersey City from other cities and communities, and establish its role as a regional and national leader, “The Best Mid-Size City in the United States.” 

b)  Reinforce and direct focus toward the City’s competitive advantages. 

c)  Increase Jersey City’s capacity to attract real estate development and residents. 

d)  Encourage other groups (e.g. hospitals, real estate developers, retail, small business and industry, colleges, community groups, and tourism organizations) to participate in cohesive communications and branding efforts.

e)  Further enhance a sense of community in Jersey City of Jersey City. 

f)  Promote and market Jersey City as a premier travel destination for both the leisure and business traveler, domestically and internationally. 




Contest submissions are due by 4:00 p.m. on Friday, February 21, 2014 and should be mailed (hard copies) or hand-delivered in a sealed envelope to:


Florence Baron

Jersey City Economic Development Corporation

30 Montgomery Street, Suite 1400,

Jersey City, NJ 07302



The Filipino Express

2711 John F. Kennedy Boulevard
Jersey City, NJ 07306 USA.

Phone: 201 434-1114
Fax: 201 434-0880

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