TV5 deplores ‘Favoritism’ by PR firm

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A senior sports correspondent of TV5 deplored what she said was a mishandling by organizers of the recent visit of the NBA superstar LeBron James of the Miami Heat that deprived the broadcast station of a chance to cover the event.


TV5 correspondent Chiqui Roa-Puno, in a letter to Ogilvy Public Relations managing director Leah Huang, said her channel was “unfairly denied coverage opportunities by your ground team while our counterparts ABS-CBN, GMA, and Solar Sports were accorded (coverage opportunities).”

Roa-Puno also questioned the number of times TV5’s request for coverage opportunities were seemingly deflected by the PR firm.

Officials of the broadcast network owned by business tycoon Manny V. Pangilinan, however, were later surprised to learn that other broadcast networks, including foreign teams and freelance journalists engaged in podcasts and web syndications, were given chances to interview LeBron.

According to Roa-Puno, her crew was not remiss in all requests and follow-ups for interview. She claimed to have been promised by an Ogilvy staff that TV5 slots would be worked out but to no avail.

Roa-Puno also questioned Ogilvy’s action, saying: “We are crushed and disillusioned, that Ogilvy PR did not give us the same importance and respect.”

Huang can’t be reached for comment but one of the staff of the PR firm said they will issue a statement to clarify the matter.  

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